Given the history (http://37signals.com/svn/posts/1088-how-not-to-apply-for-a-j..., and the ensuing discussion at http://news.ycombinator.com/item?id=219085), it's lamentable yet somehow sadly appropriate that this article misspells "37signals" both in the title and throughout the rest of the article. (N.B. I'm with Jason on this one.)