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This particular article is rather poorly written, but if its title has a ? appended it makes a fun discussion topic.

My take is that Digg's downfall (if it happens :-) was sealed long ago by Kevin Rose's personality. One only has to watch Diggnation with their stupid drinking antics and Beavis and Butthead humor to know that the audience Digg was courting was pretty low brow.

Then, suddenly, Digg tried to extend outside tech news and be a general purpose new site. Big mistake since low brow doesn't mix with Science, World News, etc.

The only positive thing I can say for Digg is that at least the comments there aren't as bad as on YouTube.

Or maybe I'm just bitter because I got banned from Digg and publicly branded a 'spammer' by a Digg employee.



I think the "why do social sites decline" thing has been pretty thoroughly examined, but they all seem to trend downwards.




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