As a bootstrapper and start-up addict whose had a small level of success (start-ups always featured in tech rags & Fortune 50/500 companies express interest) I find myself in and out of the web design/development job market.
Here on the east coast, doing side projects/working on a start-up isn't looked upon as something positive in the job market. At my two most recent employers (stayed at each for a year) I don't speak of my side projects until I become friendly or friends with co-workers and bosses. As I have found out I need to keep my mouth shut, as these co-workers/bosses who I thought were friends turn on me. My work performance is solid before and after they learn of my projects. Though after they learn of such they terminate me and suddenly state my body of work is less then it was before. It's very disheartening, as now, I do not have any good work references.
I wonder if others are or have been in a similar boat and what have you done to get around this? Also, to employers here do you believe the references you call or email are legit?
I find it hard to believe that anyone would fire someone doing great work as a programmer no matter what they were doing on their own time.
The key is -- did you honestly give it a full day's work at your paid job? On your own time means literally -- on your own time, on your own computer. I'm not asking you to answer here -- answer for yourself.
Then, just give a reference from any other past job. Yes, employers that ask, check -- especially recruiters. You can't send them someone who will say anything bad (e.g. He worked on side projects during work hours). The point is that people that will vouch for you exist -- not exactly what they say.
EDIT TO ADD: I always disclose all side projects at the interview at some point. It has never been a problem. I also amend employee contracts that prohibit working on anything else to say "during work with work equipment" or some equivalent I have a lawyer draft.