I actually like some square and rectangle watch designs, but in this case I dislike the particular overall shape of the Apple Watch.
It has something to do with the combination of the thickness, and the specific rounding of the corners and sides, that I find off-putting aesthetically.
I want to wear a watch, not a gadget. So I want the technology to be submissive to the watch. When you look at what is on my wrist, I want you to see a watch, not an iPhone mini-mini posing as a watch. We're still a decade away from this being possible.
The best thing about Apple selling this watch now is that it puts them on track to make one half as thick a few years later that really will be aesthetically competitive. Within the decade, smartwatches will undoubtedly be thinner than mechanical watches, but they've gotta start somewhere.
Though I do have to admit that going into this thing, my guess was that they'd be using a new color e-ink display to save battery life, not a "raise your arm to turn it on" sensor.
It has something to do with the combination of the thickness, and the specific rounding of the corners and sides, that I find off-putting aesthetically.
I want to wear a watch, not a gadget. So I want the technology to be submissive to the watch. When you look at what is on my wrist, I want you to see a watch, not an iPhone mini-mini posing as a watch. We're still a decade away from this being possible.