Another point is _who_ should visit. Not just the sales guys. Not just field support. Not just the CEO.
Have low level development folks able to visit. Have the CFO (a consummate insider job) or someone from accounts receivables visit a customer. Their impressions will spread through your company. We did this at Cygnus and it was great!
Have low level development folks able to visit. Have the CFO (a consummate insider job) or someone from accounts receivables visit a customer. Their impressions will spread through your company. We did this at Cygnus and it was great!