Surely nothing to do with the fact that there's television commercials for Chrome, ads every time you go to the most visited website on the Internet, etc...
...and the nag ads on the Google.com homepage to install Chrome. It shows up everytime and general public accidently clicks on it.
...and Adobe Acrobat (Reader) that tries to install Chrome like "adware" - one has to be careful to opt-out on the Adobe website. Also many freeware and some open source like WinSCP come with this kind of "adware" like shady auto-installer and often install Chrome (opt-out is available, bit hidden in advanced options).
Turns out "superior browser" is subjective. Firefox has great developer tools (the built in ones, not to mention Firebug). Firefox syncs nicely (and doesn't spy on what you sync). Firefox is easy to use.
For the vast majority of users, none of this stuff matters. What matters is brand recognition and stuff "just working". In-built Flash probably helps Chrome's case.
It doesn't matter which browser is "winning", the vast majority aren't picking which browser to use based on features. If Chrome is the "superior browser", why is IE dominating in market share?