If you look at this from a retailer perspective this completely makes sense. Important boss man at 'Acme Widgets' wants to type 'Acme Widgets' into Google and see something impressive, with some control over it. He can now pay for the advert with Google rather than pay a bunch of SEO clowns and 'web designers' that typically go over-clever with the homepage design rendering the top search results useless.
Important boss man also wants to get good results for 'acme blue widgets', 'tough widgets Alabama', 'naughty widgets' and whatever but only really cares about those secondary searches when someone else has told him to care about it. It is the main company name, in the search box that matters.
I think this is going to work well for all concerned and I don't share the cynicism most people seem to have about this.
Important boss man also wants to get good results for 'acme blue widgets', 'tough widgets Alabama', 'naughty widgets' and whatever but only really cares about those secondary searches when someone else has told him to care about it. It is the main company name, in the search box that matters.
I think this is going to work well for all concerned and I don't share the cynicism most people seem to have about this.