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Maybe, but this just reminds me of the whole "Pepsi vs. Coke" or "Android vs. iPhone" tests. Just because people rationally understand that synthetic meat is the same/better than traditional doesn't mean that they'll run out to buy it.


True. And in-vitro meat will probably never dominate the market. But Android and Pepsi both sell quite well.


Fast food chains will switch over when it becomes profitable to do so. It will be in consumer's hands long before they ever buy it.




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