Exactly. 1 month to build is nothing. Some people just "talk" about building a product for six months. Perhaps he even gave up too easily and could have tried to market it different, go after customers a different way. The problem here on HN is that there is such a focus to build advertising based products that are like photo-sharing apps and sometimes the techniques to get TC to care are different. Of course the author could have tried to market via TechCrunch by writing vacuous blog posts about how they are "Disrupting Inventory Management" or some such ... and honestly that might have even work, at least to get TechCrunch to publish it. But, I think possibly there could have been some direct sales approaches here ... He built the product, I hate to see it wasted if it can be salvaged.