I don't disagree, but look at it from the perspective of the small business owner that gets 80% of their revenue from Google traffic. Even if they were one of the few unlucky ones, their livelihood is lost.
Look at it from the perspective of the small business owner who currently has next to no revenue from Google traffic, because their genuinely useful or relevant site is drowned out by spam.
That makes sense, if virtually every update didn't promote the likes of Amazon, eBay, and Google properties. Small businesses are toast and getting toaster by the update
