I think if you thought about it for a moment you would realize that he is appealing to the concept of hacking. In this case, hacking diet, something everyone on this site can relate to. This is why it gets attention.
I'm on the fence as to whether I'll to wait and see how this turns out, with his volenteer base or to even hit up the Kickstarter to try it myself, as I personally am at a pivot point where I could change my diet significantly and benefit. If Soylent proves the easy route, so be it.
I think if you thought about it for a moment you would realize that he is appealing to the concept of hacking
Absolutely. Timothy Ferriss has made good bank doing something similar, hacking various aspects of his life.
What earns criticism, though (this is a discussion board, and we aren't here to blanket applaud everything), is the pseudo-science: The "I ate a normal meal and my cognitive process degraded, etc". There is zero scientific validity to those claims, and they give it the rank stench of snake oil (again, exactly like energy bracelets, good aura, or the tactics of the anti-immunization crowd). It may be entirely well-meaning, but such are a million quack remedies and claims.
I'm on the fence as to whether I'll to wait and see how this turns out, with his volenteer base or to even hit up the Kickstarter to try it myself, as I personally am at a pivot point where I could change my diet significantly and benefit. If Soylent proves the easy route, so be it.
I also believe a lot of us are just curious.