Yeah but parent is saying that if they had correct pricing they would be able to handle this level of demand.
75% off for your product should create a much larger sales revenue, but within a certain factor. Beyond that just shows that most of your potential customers view your software as being heavily overpriced.
If you've got a great product and there's no competition on par in the market, you can charge what ever you like and people will pay (photoshop, maya, resharper, etc).
A sale like this just spikes interest and no doubt drives a lot of chatter which will pull other full price paying customers to the site to buy more stuff.
As a company with shareholders, can you really justify throwing away profits by cutting your prices permanently by 75%?
For this to be a reasonable proposition you need 4x your current customer base that you can prove wont buy your product unless you slash the price.
You'd probably see some rise in volumes, but 500%?
O_o I"m dubious.
(I've always thought the Jetbrains stuff was quite modestly priced; compared to say, Xamarin's offerings)
I think a problem is the difference between the personal and commercial licenses. If they put too much of a price disparity there, it creates a downward pressure on the commercial licenses. Right now the commercial licenses are pretty cheap already, so I don't think they need lowering. At the same time, the personal use licenses are still quite expensive for hobby projects. This deal seems like a good way to bridge the gap.
75% off for your product should create a much larger sales revenue, but within a certain factor. Beyond that just shows that most of your potential customers view your software as being heavily overpriced.