Your open Google doc is what persuaded me. I've always felt uncomfortable donating to charities - knowing well that my money may never go towards the cause they're touting, but on TV ads, expense accounts, PR Campaigns etc. While some argue it's operation costs but it's just not transparent enough.
Your easy to access and understand table really lifts the veil, as well as your clear separation of Donations going to the patients vs. Donations to the operating costs. I think people are definitely more willing to open their wallets knowing that 100% of the money go towards directly helping the patient.
Definitely suggest setting up a recurring payment option - while some people would love to help out continuously, they may not have the time to read each case (and then having to decide who to help) and come back once in a while(paradox of choice) - just take $100 bucks each month out of my account and let me know how that $100 was spent. Also give the option of deciding a % of the donation go towards operation and a % go towards the patient (like a slider style) so people don't have to feel compelled and work to donate in 2 flows.
And knowing that you guys may have a challenge of getting operation donations, offset it by giving us easy to add social widgets or just a simple graphic to add to our blogs and sites. I have no problem showing it next to my Dribbble and LinkedIn icons knowing that you guys have a really tight budget and may not have PR money. (I think free social advertising works better than those in your face PETA campaigns anyway. Makes us feel like we're directly helping out by displaying it on our sites :D)
Your easy to access and understand table really lifts the veil, as well as your clear separation of Donations going to the patients vs. Donations to the operating costs. I think people are definitely more willing to open their wallets knowing that 100% of the money go towards directly helping the patient.
Definitely suggest setting up a recurring payment option - while some people would love to help out continuously, they may not have the time to read each case (and then having to decide who to help) and come back once in a while(paradox of choice) - just take $100 bucks each month out of my account and let me know how that $100 was spent. Also give the option of deciding a % of the donation go towards operation and a % go towards the patient (like a slider style) so people don't have to feel compelled and work to donate in 2 flows.
And knowing that you guys may have a challenge of getting operation donations, offset it by giving us easy to add social widgets or just a simple graphic to add to our blogs and sites. I have no problem showing it next to my Dribbble and LinkedIn icons knowing that you guys have a really tight budget and may not have PR money. (I think free social advertising works better than those in your face PETA campaigns anyway. Makes us feel like we're directly helping out by displaying it on our sites :D)