tjic is correct. This is your storefront, or at least one of them. The fewer steps in becoming a customer, the better.
You look like a small outfit, so you may only be able to handle so many orders at a time, but it's better to turn down customers than beg for new ones.
we're developing two new sites:
jellyfishart.com will sell the custom (expensive) tanks with better pictures, video, and information pages. the objective is enticing qualified buyers, giving them the information they need to decide if they are serious about buying, then allowing contact with us.
jellyfishsupply.com is in development. it will be an e commerce site selling plug-and-play tanks, jellies, and accessories.
I think that ought to be communicated a little better. It was immediately obvious from the site that you were selling something related to jellyfish tanks, but it was somewhat unclear who you were actually targeting with this. After a closer look, it seems that you are targeting mediumish businesses that already own and maintain a saltwater tank. I think that it would help if that target audience was more obvious right from the start.
I already typed in the URL, of COURSE I want to enter!
You've only got one goal with people visiting the website: get them to buy one.
With your website, what's my next action as a customer?
It should be "enter my credit card, click submit".
I can forgive you for not having an ecommerce solution set up yet, but failing that, what's my next action?
To get on your mailing list, so you can pitch me with interesting articles, discounts, etc.
...but you're not collecting email addresses.
Well, failing that, I guess it's to call you on the phone.
What's your phone number?
It's the absolute last thing on the page, in the smallest font on the entire page.
"Call Us (415)-810-3343"
should not be a footnote: it should be the POINT of your website.
(at least until you can get a mailing list set up, or better yet, an ecommerce solution).