They botched it entirely. If they made it for $40k even if it only got 50 miles of range, they could have sold these. Instead they priced themselves out of the market. It's a clear example of the Innovator's dilemma, but now instead of cannibalizing their own market they'll just let it slip away to Tesla.
Tesla isnβt taking the market with the Cybertruck, they also are letting it slip away. GM seems poised to take most advantage if they stay the course.
