I think we don't see countermovements because they are boring. The exciting things that get shared online and get talked about are new but fragile techniques that you can't actually use in your day-to-day work. The well-trodden, stable way to build web applications are used every day without incident or fanfare. There is no need to write a blog post about graceful degradation or javascript-aided navigation that doesn't break the back button anymore because it's standard practice.