Our distraction is a full-blown epidemic — a cognitive plague that has the potential to wipe out an entire generation of focused and productive thought. It can be compared to smoking: People aren’t aware what’s happening to their mental processes, in the same way that people years ago couldn’t look into their lungs and see the residual deposits.
There's potential for a huge industry built around "regrowing attention spans" and "info diets" and so forth. It will be partly a continuation of the efficiency/simplicity lifehacking practices of the last decade, except to a whole new level.