“I don’t believe that young buyers don’t care about owning a car,” says John McFarland, GM’s 31-year-old manager of global strategic marketing. “We just think nobody truly understands them yet.”
I'll give him this: at least he's not blaming his customers or the market, unlike some other industries I could name. I just wonder what he will do if when he "understands them" he will have figured out that they don't care about owning a car.
I'll give him this: at least he's not blaming his customers or the market, unlike some other industries I could name. I just wonder what he will do if when he "understands them" he will have figured out that they don't care about owning a car.