Google is heavily pushing VP8, which is supposedly royalty free. I'd be incredibly impressed if Apple could make a hardware decoder/encoder for HEVC for their next iPhone (or whichever one comes after the standard is finalised), but we won't know until then :)
http://www.webmproject.org/tools/vp8-sdk/
It will be interesting to see what happens with VP8/WebM. Really it looks like Google tried to stymie Apple (which committed itself to H264) first by trying to back Adobe/Flash and then VP8 (and announcing that H264 support would be dropped from Chrome, which AFAIK it hasn't been on any platform). Thus far I don't see VP8 achieving much and Google may just end up sticking with MPEG standards.
IIRC the PowerVR GPU inside all the iOS devices already support hardware VP8 encoding/decoding.
Apple just has no inclination to support it. And why would they ? VP8 is significantly worse than H.264 in every important way (quality, compatibility, popularity). Not to mention that Apple is on a very anti-Google path right now.