> As a marketing exercise alone it could be worth a fortune if it ends up pu... | Hacker News

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		ceejayoz on Aug 8, 2012 \| parent \| context \| favorite \| on: Jack Dorsey: Today Starbucks Signed up for Square > As a marketing exercise alone it could be worth a fortune if it ends up putting Square's branding in every Starbucks. Very much so. People who see a Square dongle at the farmers' market will now go "oh, I saw that at Starbucks", not "that guy might steal my credit card with that".

jeffgreco on Aug 8, 2012 [–]

Starbucks won't be using any Square dongles. I'd imagine there will be a small sticker at their normal POS. src: http://www.splatf.com/2012/08/starbucks-square-payments/

ceejayoz on Aug 8, 2012 | [–]

Whether it's a dongle or a logo, the benefit is still essentially the same - recognition of it as a payment brand on par with Visa/Mastercard.

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