It's quite interesting how much Musk's taking over Twitter damaged a lot of small businesses, where the person's personal brand on Twitter actually generated a decent amount of their business. What was even more interesting was seeing those semi-large accounts 20-100k followers move over to Bluesky post the same material on both but get more engagement on Bluesky with 1/10th of the audience.
Not op but I'm on Bluesky and have seen several of these decent sized accounts, including people at large newsrooms say they get far more engagement at BlueSky than Twitter. Bigger fish, smaller pond, I suspect, but also more engaged users perhaps.
