>OK WTF ist most of this? How about not targeting the upper market during inflation?
Why? The upper class is the one least affected by inflation. Just look how the stock market is doing. Even in bad times, luxury brands are selling just fine, this has been proven time and time again. Have you seen sales of Bugattis, Ferraris or McLarens slowing down?
The problem is, VW is not a luxury brand, it's an expensive commodity, making it the first thing avenge people axe in tough times.
Bugatti and McLaren are in the same league as Mercedes?
Mercedes has always been the car for the middle class to aim for to show you made it, if that was the kind of thing that was important to you. Sure they also serve the upper class, but then again Volkswagen has Audi for that. And I'd be surprised if sales of the expensive models made the lions share, but I have to check.
But at least in my bubble I see even folks with money turn away from these kind of cars. It's like the car is losing its role as a status symbol.
Lol I see why your username is green. Guess I've fallen for a troll again. I addressed them all and you get hung up on the fact that you didn't explicitly spell it out and ignore the rest of my post. Enjoy your meal.
Why? The upper class is the one least affected by inflation. Just look how the stock market is doing. Even in bad times, luxury brands are selling just fine, this has been proven time and time again. Have you seen sales of Bugattis, Ferraris or McLarens slowing down?
The problem is, VW is not a luxury brand, it's an expensive commodity, making it the first thing avenge people axe in tough times.