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I view the former as helpful, not annoying. Featuring semi-personalized offers saves me time and energy.

With e-commerce it only makes sense to put the best-fit offers in the front of the store, for everyone involved.



It would be helpful if that is, in fact, what you want. Owning a Mac is correlated with having more disposable income available, but that doesn't necessarily mean you want to get a costlier hotel room. I would hope they use other data points too, not just using a Mac, to decide whether the user would be amenable to pricier offers.


Owning a Mac is correlated with having more disposable income available

Or, owning a Mac may be positively correlated with having less disposable income, since the higher price of a Mac took more of your disposable income to purchase.


Income by definition is a flow of money, and buying a Mac is a one-time purchase with high barier of entry (hence need for higher income).




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