in 2024 there are so many one-click-install adblockers for your browser, phone's DNS, router... anyone still seeing a sizable amount of ads these days has to be the most complacent, easily manipulated, lucrative demographic imaginable
Viewing an ad is not “giving back” in any meaningful sense. Modern adtech primarily benefits the infrastructure providers, rather than providing a service to its “clients” or a revenue stream to site owners.
Adblocking is the only meaningful objection that the consuming public can raise to the inefficient and wasteful adtech situation. Depending on how you feel about your obligations with regards to civil society, you might view it as a moral imperative.
Your other option is not consuming ad-supported content. There's no natural entitlement you should be able to view all content in a form that suits you.