Meta is an advertising company that is primarily driven by user generated content. If they can empower more people to create more content more quickly, they make more money. Particularly the metaverse, if they ever get there, because making content for 3d VR is very resource intensive.
Making AI as open as possible so more people can use it accelerates the rate of content creation
Making AI as open as possible so more people can use it accelerates the rate of content creation