They "deserve" discovery? Ever since playback devices for recorded audio have become widely available there have been far more talented musicians than listeners could make any use of. An almost infinite oversupply, that's the price musicians pay, if they want or not, for the technical/physical ability to be heard by more people than they can fit in a room, and even at times when they don't actually play. The world does not owe attention to a musician, no matter how talented. If a musician is getting heard, good for them, if not, that's life.