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If you’re selling a premium produce, then beauty can be justified by the premium price. But us should never be more important than the functionality. Never.

Even a Rolls Royce is a vehicle (and a damned fine one to boot) before it’s an art piece.



Depends what product. A toaster has very similar functionality to its competitors, so it needs to attract buyers with style and design elements.

When functionality is a given like it is for a kitchen toaster, we can argue the presentation and style is more important.


Most toasters are shit so there is definitely room to compete on functionality - it's just harder to convey that to buyers than a pretty design.




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