So they didn't buy SG to get the founders, and aren't going to use the tech, so all that's left is customers, which they're not going to keep using a transition strategy like this.
That's what they're trying to do, but by forcing the users to adapt rather than adapting on the product side. Certainly doesn't feel like a user-centric approach.
They could have just been hired directly. Why bother acquiring if you have no interest in 1) the IP, 2) the founders or management team, or 3) the customers?
I don't get it...