One of the Economist's trademarks is not providing reporter bylines (though IIRC contributors are listed in the masthead). The columns, FWIW, are generally named for historical and not current authors, in print, though on-line I'm starting to see some bloggy, attributed pieces.
This means that individual ability in writing or covering a specific beat is really hard to figure out. Given the huge variance and highly idiosyncratic nature of reporting, I find this to be a major pain.
While I find the Economist to be generally worthwhile reading and can understand its adherence to tradition, this is something that really should be dustbinned.
It was an interesting read, but the writer seems a bit uninformed when he forgets to mention the other CPU platforms which are dominant in their markets, such as PowerPC (PS2, XBOX 360 and Wii). Also, no mention whatsoever that Intel actually used to have an ARM license.