If you dig in deeper you’ll see that there’s never a single party. Money always moves from someone to someone else. So even if it’s a single party the money is moving from marketing department to customer acquisition. Let’s say you are giving customer 10$ signup bonus. That money has to come from somewhere and has to be accounted for.
One just can’t create or destroy money. And the best way to ensure that is double entry accounts.
If you dig in deeper you’ll see that there’s never a single party. Money always moves from someone to someone else. So even if it’s a single party the money is moving from marketing department to customer acquisition. Let’s say you are giving customer 10$ signup bonus. That money has to come from somewhere and has to be accounted for.
One just can’t create or destroy money. And the best way to ensure that is double entry accounts.