Actually it is common in domain name disputes like this for large corporations represented by even white show law firms to offer only trivial amounts of money for domain names. Amounts that fall far below the cost of pursuing a case legally.
UDRP specifically refers to "out of pocket costs" so offering a small amount of money allows the complainant to not exceed that without jeopardizing and potentially enhancing (by baiting the owner) any future legal actions.
One reason is to send a message of fear to the registrant that the company that wants the name is unreasonable and crazy and will take all actions at any cost to get the name.
Same strategy in personal injury cases. Some companies will settle for any reasonable amount because the legal cost is high. Others would rather send a message by spending three times the money on legal costs.
UDRP specifically refers to "out of pocket costs" so offering a small amount of money allows the complainant to not exceed that without jeopardizing and potentially enhancing (by baiting the owner) any future legal actions.
One reason is to send a message of fear to the registrant that the company that wants the name is unreasonable and crazy and will take all actions at any cost to get the name.
Same strategy in personal injury cases. Some companies will settle for any reasonable amount because the legal cost is high. Others would rather send a message by spending three times the money on legal costs.