Really? I don't think for musicians that "Advertising yourself is the ONLY way to get fans". That's the fallacy of modern celebrity. For musicians the music should attract fans, not the musician talking about himself and his work.
He specifically talks against advertising your music on social networks, and not just your talking about it.
Getting a gig somewhere local without having fans isn't much fun. Anything you can do to jumpstart that is probably a good thing.
It's almost like telling programmers not to put code on Github and share it because it takes time away from the coding itself.
The truth is, sharing the music is beneficial in itself, and it's not really like you can only do 1 or the other.
He had a Twitter addiction and took it to extremes. It was ruining him. That's a lot different than simply using it to create a fanbase or interact with your fans.
And while here in tech/web/startupland we may acknowledge that there's a certain amount of promotion necessary to get at least the initial eyeballs, once those eyeballs have landed it's your product that's the best attraction.
