Referring to the original link, I don't think the Pixar way it to tell stories using pablum and/or obfuscation. I agree with what I think is your point--the product matters most. If your product truly is great, it should be easier to craft a straightforward, compelling story.
Obfuscation is only halfway to the Pixar way to tell stories; the central point of Pixar stories is that they are false from beginning to end. There is no fish called Nemo, fish don't talk, fish don't organize rescue missions, fish fathers don't take care of their fish children after they hatch, and the good guys don't always win in the end.
