Eskimo refers to more ethnic groups than just the Inuit and is perfectly acceptable when refering to circumpolar groups outside of the US & Canada.

Eskimo isn't an offensive word, and is only considered inappropriate when its used to refer to Inuit peoples. Which this isn't.

https://en.wikipedia.org/wiki/Eskimo

The linked Wikipedia article [1] states that there are three cultural groups and all of them have individuals who consider “Eskimo” somewhat to rather to very offensive.

[1]: at this time.

As someone also living in Canada, we unfortunately have a vocal minority that wants to feign offence at anything it can find to criticize. Ignore them.

Canada! You are not alone....

I don’t live in the great frozen North and I had the same reaction, FWIW.

The name is super witty and probably nobody in SG/HK cares, but I don’t think the people generally called Eskimos like being called that.

Then again, Volkswagen doesn’t get flak for selling Tuaregs as far as I can tell.

https://en.wikipedia.org/wiki/Tuareg_people

Thanks for raising this. In our target markets (SG, HK, Asia) this has not been an issue as majority of people are not aware of this. But we will take this into account as we expand down the road.