No.

https://www.facebook.com/help/?faq=12008

http://www.quora.com/Who-owns-the-photos-I-put-on-Facebook

Ignoring the other answers about the legal aspect: He _didn't_ upload that picture to Facebook anyway.

The article states, that this was the cover picture of one of his books.

He doesn't say that it wasn't uploaded to Facebook, he says it wasn't a profile picture.

I would think this was a nitpick, except he specifically said "not a profile picture" so my guess is he did upload it to Facebook.

I don't know. But it doesn't matter. It's an AppSumo ad.

How could they? He says clearly that the copyright is held by a photographer - not him self.