I welcome this. Because it might cannibalize some users who might gravitate away from Google to a lesser evil. I also find the Microsoft pop ups less annoying in number and invasiveness compared to iOS
What pop-ups in iOS? You won't see ad popups instigated by Apple on any iOS device to my knowledge. And for app notifications, you have complete control from the very beginning.
Hmm I have never gotten any of those - though I rarely allow notifications when installing an app. Maybe Apple native applications have their notifications allowed on your system?