This is what Google has been trying to do, right? As they keep scraping more and more information out of the sites that they index and then provide thumbnail answers in the results page, there's no reason to click on anything.
If I google for the weather in Chicago, I'm not going to click on a link to weather.com for it, because the seven day forecast is right there.
If I google for information about a person, Google scrapes Wikipedia and puts that right in the results page sidebar.
Flight information, bus schedules, anything that looks like a calculation, a whole bevy of other things, Google just preempts any results and shows inline at the top of the search page. Why would you click through to anything?
If I google for the weather in Chicago, I'm not going to click on a link to weather.com for it, because the seven day forecast is right there.
If I google for information about a person, Google scrapes Wikipedia and puts that right in the results page sidebar.
Flight information, bus schedules, anything that looks like a calculation, a whole bevy of other things, Google just preempts any results and shows inline at the top of the search page. Why would you click through to anything?