The question in my mind, that I believe is being addressed, is: Is Color a trojan horse big brother spying app looking like the next cool realworld-digital game?
If it is, that lines up with the review's experience of the app not understanding why they have to add their name and photo and why they can't find answers to their questions but feel pressured to just start taking pictures.
If it is, that also hints at the high startup valuation too.
I like funny threads too. I use http://reddit.com for that. That's a better place for this post and I would probably enjoy reading it here.