I don't really see this as an improvement over the previous situation. It's just misleading in a different way. In fact, it's worse: as far as I could tell, the term "open source" was used sparingly, to the point where I wasn't going to make a fuss about it when I saw this. Now, the term "free and open", which is equally misleading, is used much more prominently than "open source" ever was.
Not true. I went over the entire website and searched for "open source" and changed the wording. I did not add a bunch of extra "free and open" just for fun.