Coloured plastic gadgets are rare and new? Pardon?

http://images.google.com/images?q=digital+camera+colours

http://www.homedosh.com/wp-content/uploads/bodum-bistro-colo...

http://i628.photobucket.com/albums/uu6/economix/Sony%20Reade...

http://www.equip-u.com/shop/images/products_computers/bstk-B...

http://de-en.sonoro-audio.com/tl_files/images/site/de/cubo_2... - clock radio and iPod dock.

http://images.google.com/images?q=swatch

http://www.avreview.co.uk/news/images/elegante_range_big.jpg - loudspeakers

http://images.teamsugar.com/files/users/1/15111/34_2007/Colo...

http://www.tuccistore.co.uk/mens-1/accessories-11/paul-smith...

http://www.lovingoutdoors.co.uk/media/catalog/product/cache/...

http://www.techshout.com/images/dell-inspiron-colors.jpg

OK, so you can't get the same ADSL router in a choice of colours that I know of, or the same book with a choice of covers, but choice of colours in stuff is not innovation.