Microsoft also has one of the best and most effective sales machines in the world.
Those direct lines help with customer retention and expansion of services just as well as it provides technical assistance.
Even if AWS has some tech or price superiority, good luck prying those sales teams away from the big orgs and convincing them to go elsewhere - especially after significant ecosystem lock in. Which is another thing Microsoft is better at.
Microsoft simply has the enterprise sales machine completely dominanting and optimized.
It was fascinating watching them role out Azure with the full force of their developer and CTO focused marketing machine which kept hitting me even though I’d never use Microsoft, their ability to penetrate markets was fascinating to watch as an outsider.
This is something Google will never be able to catch up with. And a very important part of these cloud wars which get overlooked while we debate the merits of Microsoft’s engineering yes-to-everything the managers ask approach.
Those direct lines help with customer retention and expansion of services just as well as it provides technical assistance.
Even if AWS has some tech or price superiority, good luck prying those sales teams away from the big orgs and convincing them to go elsewhere - especially after significant ecosystem lock in. Which is another thing Microsoft is better at.
Microsoft simply has the enterprise sales machine completely dominanting and optimized.
It was fascinating watching them role out Azure with the full force of their developer and CTO focused marketing machine which kept hitting me even though I’d never use Microsoft, their ability to penetrate markets was fascinating to watch as an outsider.
This is something Google will never be able to catch up with. And a very important part of these cloud wars which get overlooked while we debate the merits of Microsoft’s engineering yes-to-everything the managers ask approach.