This was posted by the direct of marketing, on their marketing blog... And the wikipedia article mentions, "efficient, effective, optimized" multiple times in the introduction paragraph. Compared to column-store [1], which the OPs article links to, it only mentions it once at the end and in weaker language.
As it stands, the Apache Arrow entry reads like a press release. I would recommend that Justin has a non-marketing copy editor clean it up before pressing the case further.
As it stands, the Apache Arrow entry reads like a press release. I would recommend that Justin has a non-marketing copy editor clean it up before pressing the case further.
[1] https://en.wikipedia.org/wiki/Column-oriented_DBMS