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Metaphors are an excellent way to reason about complex fenomena as they provide a simplified model. Naturally the entity that chooses the metahor dictates the tone, the direction and the likley outcome of the discussion as is the case here.

Here is another one: social media is like a livley party where people can mingle in large and not do large rooms with different degrees of interaction with the totality of the guests. One can see that this is not a metaphor that FB would choose to discuss.



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