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I get this comment at least once if not three times a week. It is a problem but it is a one-time problem and it does have the side benefit that no one would ever forget the brand. Being mildly controversial is actually a feature for a startup.

On the other hand, I have done three different startups in the past. My first one was a component startup and the key to success was in creating a unique socket. My second startup was a system startup and the key was in creating a permanent footprint in the network. This one is online media and I believe the key of success is in creating a unique genre.

In other words, National Enquiry was the first of a new genre (gossip in prints) and so was the movie Matrix (gung fu fighting in blacks). My hope is that LoveMyTool will be a new genre as well which is what I call "Advocacy Marketing". It is about customers and industry experts giving advice and testimonials on TOOLs that they LOVE. And it is slowly catching on.

By the way, (American) English is a very flexible and tolerate language and in some way, I am fortunate that I am not a native speaker because I don't see words and sentences, I see a canvas.



"By the way, (American) English is a very flexible and tolerate language..."

Sure, but that sentence immediately marks you as a second-rate English speaker. Many will take that as a reason to doubt your thoroughness in other areas.


stcredzero - I don't disagree with you.

There is no excuse in not learning to speak and write properly in spite of the fact that for many of us, English is not our first language. And we should try the best we could to make up the difference but it is just one more thing that we have to overcome in our journey as struggling entrepreneurs. But interestingly, my personal experience is that it wasn't until I learn to stutter and I learn to take notes that I start to succeed in startups.

In general, people are suspicious of perfection. You have to show flaws or they won't stop looking for them. I actually had better luck when I don't act perfect. "Strategic Stuttering" turns out to be an important skill.

Also, people don't understand that I have perfect recall (not perfect memory, just perfect recall) and they think that I am not paying attention when I am not taking notes. So I take notes and now everyone seem much happier.




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