Jokes on you if you're rolling your eyes as you open the article, as I was. It's actually very practical advice on marketing for any company into revenue.
I frequently revisit the idea that you are a sum of what you do. For companies that are products, you should be product-centric with your time and resources. For service businesses, probably more focused on process and the people behind it since they are your product. It's stressful dealing with the influx of pressure to be growth-hacky and growth-focused every day. It's a pretty gross environment in digital marketing right now, especially in SaaS and eCommerce, and it's no surprise that innovative or high quality companies discover the growth secrets: because they have great products!
Aside: I used to do more SEO and have used ahrefs a few times, more often using their competitors, but I still follow quite a few SEO's on Twitter and via email: they all _love_ ahrefs. Stellar product and about within the last 7 days I saw a huge Twitter thread about how helpful their latest feature release is. I would say they're living it.
I frequently revisit the idea that you are a sum of what you do. For companies that are products, you should be product-centric with your time and resources. For service businesses, probably more focused on process and the people behind it since they are your product. It's stressful dealing with the influx of pressure to be growth-hacky and growth-focused every day. It's a pretty gross environment in digital marketing right now, especially in SaaS and eCommerce, and it's no surprise that innovative or high quality companies discover the growth secrets: because they have great products!
Aside: I used to do more SEO and have used ahrefs a few times, more often using their competitors, but I still follow quite a few SEO's on Twitter and via email: they all _love_ ahrefs. Stellar product and about within the last 7 days I saw a huge Twitter thread about how helpful their latest feature release is. I would say they're living it.