How is the title boring? What could be more telling? Having "Facebook" in the title makes it clear we're going to be talking about astronomical amounts of data. "[insert any db] at Facebook" would be an interesting title in my opinion.
The fact that it's MySQL makes it even more interesting, given the shift of scalability interest to MongoDB, etc.
Maybe boring isn't the right word. Vague is probably better. "MySQL at Facebook" is a facebook page, a launchpad user, a twitter user, a O'Reilly MySQLConf talk, etc.
not a conspiracy theorist by any stretch, but i found it a bit humorous this came out just when oracle offered a pricing plan for mysql and, especially, innoDB.
The fact that it's MySQL makes it even more interesting, given the shift of scalability interest to MongoDB, etc.