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> What marketing studies? I'm talking about marketing results. Their ever thinner laptops remained at the top of best selling laptops in their price class -- selling several times more than the closest competitor ever since Jobs came back to Apple in 1999.

we're talking about phones here, not laptops and correlation is not causation, you didn't demonstrate what you state as a fact.



You seem confused. I'm not trying to establish a causal relationship between thin and sales. I'm stating (it's a fact) that people have flocked to thin products.

We're also not "talking about phones here". The post is about the MacBook Pro keyboard. That's a laptop. You first brought up phones, when you mentioned "bigger screens".

Besides, even in phones, the ever thinning models kept selling very well, whether they had bigger screens or not.


Apple going for bigger screens on the iPhone 6 and 6 Plus resulted in significantly more sales.




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