I don't think that's fair to say. Their hardware is consistently top of the line. They make mistakes like this, but they've been doing it since _forever_ once they get cocky (remember the cube? the puck?). But usually they get back on track after a while.

To me, other than raw specs (like, say, screen density), they're still winning more frq8 then not.

(And I say this as someone who avoids Apple like the plague).