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It was a series of beer commercials from the mid-late 80s. The premise if I remember correctly was a guy walking up to a bar and saying “hey give me a light.” And then some ridiculous light would be given to him that was most often not a beer. Then he would say no a bud light to great fanfare and cheering.

https://youtu.be/Bodf2HYWIAY



Thanks for the reference. For a 10-11 yo (if I read "5th grade" correctly) this is actually a surprisingly abstract reaction (all the tragedy aside)




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