The first post is actually a summary of a CVPR paper by Apple employees. For those not familiar with it, CVPR is a top conference in computer vision.[0] Recall, of course, that "conference" for much of computer science implies the same length and degree of peer review as "journal" does in non-CS fields.
I don't think that really matters. If I only post really worthy articles in my blog it doesn't become a scientific journal. I'm not saying that I believe peer-reviewed journals are the end-all-be-all for science but it does seem like Apple is being misleading with this.
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Although, a company publishing a peer-reviewed scientific journal like Nature would be surprising. So maybe that isn't the common interpretation when they see the title. Maybe it isn't totally misleading. I guess I'm split on it. :)
It's not common, but also not unheard of for companies to organize properly peer-reviewed journals for their internal research. The two most famous are probably the Bell System Technical Journal and the IBM Journal of Research and Development. From the title I was expecting Apple to be continuing in that tradition, but it seems they aren't.
I should have quoted. The person I was replying to originally said that "apple won't let it's researchers publish in real journals", and then stealth-rdited their post.
[0] http://cvpr2017.thecvf.com/